Moët & Chandon / Attention Global
In celebration of the 75th Golden Globes and Moët being the “official champagne and cocktail” of the awards show - we wanted to do something relevant in the social space that the new generation of GG viewers would enjoy.
#TheMoët75 360
On Facebook, we post a freeze frame 360 photo of the official 75th Golden Globe cocktail with our influencer Jamie Chung. All the ingredients are showcased including the hidden recipe.
A Recipe to Celebrate
Bring home the glamour with The Moët 75, the official cocktail of the 75th Golden Globes. Creator Jamie Chung shows us on Instagram the recipe.
The Moët Moment Insta Hunt
Everyone loves a good scavenger hunt and the Golden Globes is the perfect platform for integrating Moët within a captive audience. We’ll take the typical Scavenger Hunt a step further by creating the first-ever Moët Instagram Stories Scavenger Hunt encouraging viewers to play at home during the Golden Globe pre-show and the awards ceremony. Here is an example of a participant's Story that was uploaded to Instagram with the 10 Moët Moments.
