More Work
A collection of work from American Express, Vicks, Luminary Podcasts, Assemble, SculpSure, fuelperks+, Club Wyndham, Rite Aid, JPMorgan Chase, Dell and HTC.
American Express / Barbarian
Amex Members choose to keep evolving, casting the net wider and wider on their passions, while also curating their personalities. In this social series, we’re celebrating your multi- layered identities and interests, while showing viewers how Amex enhances what you love with our unique travel, dining, and entertainment expertise. Using native internet-speak, we created a series of punchy, maximalist videos that combine colorful collages and singular member moments that show off whatever you’re currently obsessed with (i.e. the “era” you’re in). Here are some examples of Your Everything Era paid social.
Vicks / Saatchi NY
Created two spots for two different Vicks products: NyQuil Severe Hot Remedy and Vicks VapoBath & VapoShower.
Kid Doctor
Tea is comforting, but it doesn’t have the power of NyQuil medicine to fight your cold. Introducing Vicks NyQuil Severe Hot Remedy - the max strength cough, cold and flu relief in a soothing hot drink to make you feel better. It’s not Tea, It’s NyQuil.
Get Your Own Vapors
When life gets hectic and stressful, the moments you take for yourself become even more important. Vicks VapoBath and VapoShower elevate your bath and shower experience, with soothing vapors that make these precious moments of self-care more relaxing. You won’t want to share.
SculpSure / Edelman
Created the digital and social strategy for this non-invasive laser body contouring brand using our new tagline "A Smarter Way to Sculpt" with my copy partner. SculpSure's laser technology makes fat-freezing techniques like Coolsculpting seem downright archaic. Your phone is smart, your fitness is smart, your life is smart—come on girl, why would you use a cosmetic treatment from 2007? The idea positions SculpSure as the modern, more humane way for the meticulous and savvy woman to keep the body she best identifies with, aligning the treatent with the popular trend shift from waxing to laser hair removal. Dare we say... it's kind of a no-brainer. The idea of "a smarter way" governed website, print collateral and social media content, including "Smarter FAQs" informational videos as well as punchy, side-by-side vignettes positioning SculpSure as a no-brainer compared to the competition.
Featured below are a few examples of social and OOH creative that was produced by another team based off our concepts.
Rite Aid / Havas NY
360 brand campaign titled “Generation Well” included a manifesto video, OOH, in-store signage, print campaign and social activation.
Assemble / Possible NY
Brand launch for adaptive clothing from the ground up. Included logo design and branding, print and digital materials, packaging, site and app design. Social influencers were picked, including an advertising campaign. Creative below is from the pitch that we won.
Luminary Podcasts / Untitled Worldwide
In order to promote a new subscription-based podcast app with 40+ original ad-free shows, we created a campaign focusing on the big name creators that are featured exclusively on Luminary. With talent like Trevor Noah, Lena Dunham, Russell Brand and Hannibal Buress, there was a lot of exciting content to work with. Pre-launch included digital/print OOH, paid social, email and web content.
Club Wyndham / iCrossing
Meet four owners who have been able to live their bucket list with Club Wyndham. They’re helping other owners by answering some frequently asked questions. From favorite destinations to inside tips and tricks.
Meet the Burkharts
Get tips on everything from packing to points from the Burkharts, two owners who say their vacations would not have been possible without their Club Wyndham ownership. Discover their favorite things to do around the resorts and learn how you can make the most of your Club Wyndham ownership.
Meet the Roses
Discover the perks of being a VIP and find out the best way to travel with a large group. (Hint: by “packing a lot of patience.”) The Roses have been to 19 different states and 44 different Club Wyndham properties — and have the answers to your questions about ownership.
fuelperks+ / Possible NY
Giant Eagle, a supermarket chain, needed a way to drive sales despite a consumer perception of being too expensive. But, whenever they tried sales, people felt like they were being tricked with sneaky pricing. So, we decided to meet that skepticism head-on with a 360 campaign that said, sure, at the end of the day, we make sales so you spend more money–but the sales are so good, everybody wins.
Creative: OOH and in-store signage, email marketing, print material templates, style guideline, visual imagery and online videos.
JPMorgan Chase / mcgarrybowen
This corporate responsibility campaign highlights JPMorgan Chase’s partnerships in these major cities: Chicago, Seattle, Detroit and Denver. We built a responsive website and banner campaign to showcase all the extraordinary things that JP Morgan Chase does in these local communities. Content included documentary style videos and stories of local businesses and charities in the community with the overarching concept being "BEHIND EVERY COLLABORATION IS A STORY." That theme is seen throughout the campaign. Explore the digital campaign.
Dell / VML
Responsive site that showcases how Dell helps power businesses and communities with it's technology. Explore their stories. Also included flash banners, digital kiosks and out of home advertising.
HTC / Razorfish
HTC announced its new flagship Andoid smartphone, the HTC One and to support this launch, we were tasked to design and develop not only the dotcom homepage and product page, but also create an immersive and interactive deep dive into the phone’s key differentiators.
