Samsung / Barbarian

Created the global platform strategy Light up your Holidays for Samsung’s 2023 Holiday Campaign which was used across all work. This Holiday Season everyone deserves a “stop in your tracks” kind of moment. Holiday gifting is inherently emotional. Nobody wants to give a bad or lazy gift, and everyone has experienced the brightness created in someone’s eye the moment they are gifted something they’ve long dreamt about. That’s the awe-inspiring magic of the Holiday Season, no matter how you choose to celebrate.