Verizon / McCann NY
I spent a year overseeing teams and creating TV, digital, OOH, social and radio for Verizon. During that time, we impressed the neighbors, homaged a Christmas classic, helped launched an internet game-changer and a reliable OG tagline for wireless.
New Ride, New Year.
A new year means great deals for new Verizon internet customers, so we created a spot that played into the feeling of getting a shiny new addition to the home. New Ride features a proud dad showing off his new internet to a neighbor, impressing everyone – except maybe his kids.
This is BIG. Fios 2 Gig.
Led the creative development for the launch of Fios 2 Gig. This included the language that was used across all platforms - here’s an example of a TV spot and OOH. With Verizon, everything is bigger, better and faster. Upload speeds are 20x faster than cable - this is big news! So now is the time to cut the cable.
Verizon’s most reliable tagline.
Co-wrote Verizon’s tagline that signaled its industry-leading reliability – “The network America relies on”. It’s been the tag for everything – TV, radio, digital, social, print – including the largest OOH campaign of the year.
Light Show.
Verizon asked us to create a holiday spot that announced their own gift for new customers: a 10-year price guarantee. We found inspiration in the classic Christmas Vacation lights scene, showing how the joy of a great deal really brings the family together.
It’s in the numbers.
We used punchy kinetic type to play up the unbelievable value of Verizon Internet and their 10-Year Price Guarantee. Our concept brought fresh energy to the ongoing campaign, using copy as design to create a premium animation targeted to new customers.
Did you know?
Did you know Verizon has home internet? Now you do. Building off of Verizon Home Internet's white background campaign, we developed new spots that combined a smart announcement with great new deals.