Zip / R/GA

For the launch of Zip in the U.S., we wanted to create a 360 campaign to attract new customers to merchants ahead of the holiday shopping season. What better way than with an edgy, attention-grabbing 30-second film - ‘You Can Zip That’- featuring A-list celebrities also seen across the other multi-channel creative assets like OTT, social media, influencer partnerships, OOH, and other innovative elements.