American Express / Barbarian

Amex Members choose to keep evolving, casting the net wider and wider on their passions, while also curating their personalities. In this social series, we’re celebrating your multi- layered identities and interests, while showing viewers how Amex enhances what you love with our unique travel, dining, and entertainment expertise. Using native internet-speak, we created a series of punchy, maximalist videos that combine colorful collages and singular member moments that show off whatever you’re currently obsessed with (i.e. the “era” you’re in). Here are some examples of Your Everything Era paid social.